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• Lead the development of impactful and inclusive marketing campaigns that engage over 20K+ readers in the K-12 education industry, generating enrollments and exceeding industry benchmarks for open, click, and click-through rates.

• Create and repurpose compelling content, including thought leadership articles and blogs, to tell authentic stories of students and educators, fostering meaningful engagement and community connections.

• Collaborate with program and product teams to design and execute marketing campaigns and editorial calendars that align with organizational goals, branding strategies, and diverse audience needs.

• Apply inclusive storytelling principles by interviewing diverse students and educators to capture their experiences for feature stories and campaigns, ensuring representation of underrepresented voices in all content.

• Streamline content strategies by auditing, repurposing, and archiving materials, increasing accessibility and relevance across digital platforms.

• Optimize SEO-driven content creation, leveraging data insights to increase website visibility and engagement, contributing to a 92% increase in pageviews on key pages like Learning Pathways and Summer Courses.

• Redesign user-centered digital resources, such as course catalogs, to improve accessibility, functionality, and storytelling impact, ensuring alignment with audience needs.

• Facilitate capacity building across teams by training staff on HubSpot CRM and marketing strategies, enabling cross-functional alignment and improved operational efficiency.

• Champion cross-functional collaboration by representing marketing in high-level strategy meetings, aligning content production with broader organizational objectives, and reporting on progress and impact.

• Pioneered the transition from Pardot to HubSpot, overseeing the implementation of improved marketing processes and the integration of CRM tools to enhance content dissemination and stakeholder engagement.